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The Wholesale Lash Sample Approval Checklist

Use this factory sample checklist before approving a wholesale lash extension production order. Test pickup, fan symmetry, curl retention, length accuracy, tray presentation and packaging.

Sample firstFactory-directBuilt for reorders

A sample tray is the cheapest part of a wholesale relationship, and the most expensive thing to skip. What a sample is for is not confirming that the product exists — it is confirming that the tray in your hand matches the specification you intend to order in volume, and that the specification is written down well enough to be reproduced.

Before the sample: decide what “approved” means

Most sample failures are not product failures. They happen because nobody defined what the tray had to do before it arrived. Decide in advance which characteristics would cause you to reject the tray, and which are acceptable variation. A reasonable starting set:

  • Fan opens cleanly on pickup without the fibers splaying or collapsing
  • Base holds the fibers as one unit and does not separate under handling
  • Curl reads the same across the tray, not only at the top row
  • Length is consistent within a row and matches the label
  • Count per tray is at or above what was quoted
  • Tray presents cleanly — no loose fiber, no residue, no damaged edges

Anything on that list that fails is a rejection. Anything not on it is not, which keeps the decision from drifting into personal taste after the fact.

Handle the tray the way your artists will

A tray examined with tweezers under good light in a quiet room is not a real test. Open several fans at the speed your artists actually work, in the lighting they actually work in, on a client if the sample allows. Fans that hold shape when lifted slowly and collapse when lifted at pace will tell you more about production consistency than any photograph.

If the sample is intended for a salon, have two different artists open fans from it. Placement technique varies, and a base that suits one artist’s pickup angle can be awkward for another. Finding that out on a sample costs one tray; finding it out on a stock order costs a month of service.

Check the base under magnification

The base is where bonding failures show up first. Look for fibers that sit slightly outside the bond, a base that is noticeably wider on some fans than others, and any fan where the bond looks dry or powdery. Consistent base width across a tray is one of the better early indicators that the production run was controlled — variation here usually means variation elsewhere too.

Test curl retention over time, not on day one

Curl that looks right in the tray can relax under heat, humidity or the weight of a full set. If the sample is going to a salon, apply a small test set and check the curl after two and after four weeks of wear. Curl loss on a real client is the single most common reason a client notices a “bad set”, and it is invisible at sample stage unless someone actually wears it.

Confirm the tray format you will reorder

If you approve a mixed tray, confirm the length mix rather than only the total count. A mixed tray with three lengths distributes differently from one with five, and reorder surprises usually come from that detail. If you approve a single tray, confirm the length and the count per tray, because a supplier changing its fill quantity is a quiet way to change price per fan.

Approve packaging at the same time

For private label buyers, the packaging sample matters as much as the product sample. Check that the tray label carries your SKU naming accurately, that the box interior actually fits the tray without crushing it, that the insert card matches the specification you are shipping, and that the seal closes properly after opening. A packaging run approved separately from the product is how launches end up shipping trays that do not fit their own boxes.

Write the approval down and keep it

Once you approve a sample, record what was approved: photographs of the tray and the box, the D count, curl, diameter, base style, tray format and count. Send that record back to the supplier and ask them to confirm it as the production reference. This single document is what makes the third reorder match the first, and it is the difference between a sample that was a good purchase and a sample that was just a nice tray.

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